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If you talk to enough copywriters, you’ll eventually hear that headlines are critical for your copy’s success.
David Ogilvy summarizes this quite well in the quote above.
This leads us to another famous Ogilvy quote: “It follows that unless your headline sells your product, you have wasted 90 percent of your money…” Ogilvy believed headlines were so important that he viewed them as being worth 90% of the money invested in advertising. Headlines are so important that a single word can impact a campaign dramatically.
We’ve seen e-mail subject lines where a one word change increased click-throughs by 46%.
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read more » Paul Block emigrated from Germany to upstate New York in 1885, and began in the newspaper business as a young man in Elmira, NY, and later in New York City.
Block’s pledge of a hefty amount of money to build a chapel at ..Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire.While overused in the Internet marketing arena, it still works like gangbusters for other subject matter.Whatever it is, you won’t regret doing your research.Uploading a photo is one of the first steps is to creating your profile.